To kick things off, Delicious has strategically rebranded the line to include higher-end costumes, more mass appealing characters and new licensed styles that customers have grown to love with Rubie's. The ultra-deluxe collection will incorporate a variety of popular licenses such as Marvel, DC Comics, Stars Wars, Teenage Mutant Ninja Turtles, Wizard of Oz, Ghostbusters, and many more.
Building on the success Rubie's has had with these licenses, it is our goal to execute fashion-forward, high quality designs that will be in specially packaged garment bags, showcasing their intricate detailing and plush fabrics. Based on consumer demand and trends we plan to grow the collection so each and every beloved character will be accessible in the future.
The entire Delicious of New York Collection, including the new licensed styles will continue to offer sophisticated designs and body conscious silhouettes. In addition, we've expanded the Extra-Delicious Plus-Size Collection so our fuller figure customers have a broader selection of styles that will flatter their shape and size.
Our vast selection of costumes also extends beyond Halloween to other special occasions, as people around the globe celebrate Mardi Gras, St. Patrick's Day, Christmas, themed parties, and more. And to capture the authenticity of each character, Delicious will once again offer coordinating accessories to complete the overall look from head to toe.
As we look forward to a Saturday Halloween, the opportunities are endless for girls to look their best in something special by Delicious!