Delicious of New York Rebrands Division, Unveils New Website and Logo

 MELVILLE, NY (February 17, 2015) – Delicious of New York, a division of Rubie’s Costume Company Inc. is prepping for the future by making numerous forward-thinking announcements to take the division to the next level. The new 2015 Delicious of New York Collection will include higher-end costumes and more mass appealing characters that customers have grown to love with Rubie’s. The new rebranding efforts will also include the introduction of high-end licensed products such as Super Girl, Bat Girl, Harley Quinn and Wonder Woman. These popular licensed characters will be featured in the Delicious of New York Deluxe Collection.

Building on the success Rubie’s has had with these licenses, Delicious plans to execute premium designs that will be packaged in garment bags, showcasing their intricate detailing and plush fabrics. Based on consumer demand and trends Delicious will continue to grow the collection so each and every beloved character will be accessible in the future. Moving forward, all Delicious products will be available under Rubie’s discount programs.

In addition, Delicious is thrilled to announce the unveiling of a newly revamped website and logo. The new logo conveys a more modern interpretation of the brands identity and the user-friendly website features the entire costume collection along with company news, upcoming events, sizing charts and industry trends.

“The goal is to elevate the division by providing customers with sophisticated options at affordable prices.” said Patty Gatto, Delicious of New York National Sales Director. ”The industry has shifted gears in recent years but with an upcoming Saturday Halloween there will be a tremendous growth in adult participation so we adapted our upcoming collections accordingly. The new styles and rebranding of Delicious are specially designed to reflect the growing market among young female adults.”

The entire 2015 Delicious of New York Costume Collection made its debut at the Halloween & Party Expo in New Orleans, LA.

About Us 

Delicious of New York, a division of Rubie's Costume Company, Inc. is an international designer, manufacturer and wholesaler of Halloween costumes and accessories for the contemporary female adult. Delicious provides top-quality costumes that are inspired by NYC's Fashion district, designed by Fashion Avenue trained designers, pattern-makers and fabric buyers. Offering over 150 unique designs and world renowned licenses, Delicious also offers plus size styles as well as an Ultra-Deluxe Collection and other holiday themed costumes, as people around the globe celebrate Mardi Gras, St. Patrick's Day, Christmas and more.  For more information please call 516-326-1500 or visit www.deliciousofny.com.